Author: Daryl Campbell

With mass communication being achievable with just the click of a mouse, the internet has become the worldwide  marketplace. That is why most advertisers believe that viral marketing is the most effective way to get customers to buy your product.

As Tom Kinnear, executive director of the Zell Lurie Institute for Entrepreneurial Studies at the University of Michigan tells Forbes.com, “It [viral marketing] can be referred to as word-of-mouth on steroids.”

The movie Snakes on a Plane is a good example. While the film did not do so hot at the box office it got a huge amount of buzz when people started writing songs and creating videos based on the title.

When the media picked up on it, word of mouth for Snakes on a Plane took off like wildfire. This required no effort from the filmmakers after their initial advertising push. That is the essence of good viral marketing.

You may not have a movie studio or Samuel L. Jackson to help you out but there are ways you can adapt viral marketing to your internet business.

The Fun Page

If you are a serious marketer, and you do not have enough funding for a major advertisement, this is one of the best techniques that you can use. Make a page on your site with funny or interesting videos or images, or even create a mini game that is focused on your product.

Be sure to include a tell a friend link to ensure that your fun page gets circulated. Creativity is the key. If your fun page is cool enough, you can be sure that you will get more hits for to your website.

Kind of Weird

Remember the Subservient Chicken? Burger King created a webpage that contained a video camera with a command line below it. On the site, you just typed what you wanted the subservient chicken to do, and voila, the chicken did it. People were born curious. If you have some idea in your head, do it.

The Subservient Chicken became so popular that people forwarded the links to their friends, and all Burger King had to do was to maintain the website. The downside is this strategy might create bad publicity but as the old saying goes, bad publicity is still publicity.

Email Forward

Create a message with funny pictures or a video, and then send it to your friends or list of subscribers. If it is funny enough, you can be sure that this little message will reach a lot of people. Remember that the images or video should contain at least a brand logo or a website address.

The best thing that you can do here is to include your name on the video itself, like for example a guy wearing a t-shirt with your brand name on it, or a bunch of funny pictures dealing with your products.

Most forwarded e-mails are viral marketing strategies. In this technique, you can always be sure that your e-mails are going to be opened, because they came from the friends of the e-mail owner.

Free is Good

Most people search the internet with free  as one of their keywords. Free stuff can boost the popularity of your website. There are a lot of items out there that you can give out for free. Creating a downloadable Flash game is one of the most used today. But of course, you should make it interesting, and make the people think that without this free stuff on their desktop, they’re missing out a lot.

Viral marketing may not answer all of your promotional needs, but it will surely help you in creating a buzz. It is cheap, easy and very effective. What viral marketing does so brilliantly is fuel our irresistible urge to tell somebody about a good experience.  It is hard to find any advertising better than that.

Article Source:

Image Source

Author: Pino Tedesco

More and more webmasters have the recurring dilemma on how to increase the flow of traffic in the websites. During the past few years many methods that been developed to solve this predicament. While most of them would work there are those that would not make even a small impact.

One of the methods that have spawned many success stories in driving traffic into websites is viral marketing. Viral marketing makes use of the tendency of a person to share something to find informative, entertaining or amazing.

Many companies bank on this behavior to spread their products and increase the popularity of their company or their website. Viral marketing makes use of many mediums in enticing this behavior. It might be in the form of an interesting story, an addicting flash game, an amusing video and many others that may catch a person’s fancy.

This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilize. The benefit greatly overshadows the cost or efforts to initialize this marketing scheme. Any website would greatly benefit that viral marketing.

Tell A Friend Script

One of the easiest methods in viral marketing is using a tell a friend script. This is a simple programming script that you can attach to the programming of your website. Generally, tell a friends script are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members.

The basic concept of  a tell a friend script is a script wherein a person may input his name, e-mail address, the recipient’s e-mail address and send the media to the intended recipient much like an e-mail with an attachment.

As the recipient receives the e-mail he wouldn’t think of the mail as spam mail because he would see the sender’s name as someone he or she knows and trust.

Tell a friend script eliminates greatly the chances of being blocked because they use the information inputted by the sender. This allows for wider spreading of this marketing method. It can be quite sneaky but it is very effective.

With the e-mail sent and opened the sent media will either be read, viewed or played. Also along with the mail would be a brief description of the company or site that sponsors the media sent. This allows for the introduction of either the site, company name or its products. The along with it is another tell a friend script.

Then the process begins again. As more people use the tell a friend script, more and more people will know of the existence of the sponsoring company or site.

People who read the ads inside the mail who liked what they see would go and click on the link and visit the site. This drives traffic into the site resulting to great number of potential customers.

Tell A Friend Script Availability

A tell a friend script is very simple and does not require a complicated method of programming. In fact, you can copy paste a script and simply put it on an intended page. Finding one is even simpler. All you have to do is go to a search engine and type in the search box “tell a friend script” then press enter or click go.

In the search results page you will see many links that will direct you to a site where you can get a tell a friend script. It would just be a simple matter of looking and searching for the script and copying it to your intended web page.

With a tell a friend script viral marketing strategy you can drive traffic into your site which could potentially spell profits. This is a simple harmless script that offers great benefits for low cost paired with great creativity and foresight.

It is imperative that you have patience in using a tell a friend script. If your chosen media doesn’t get the mileage that is expected of it, it may take some time before it gets spread or shared. But surely many people will see your ads and there is great probability that they will visit your site increasing your traffic flow.

Article Source:

Image Source

Image Source

Author: Craig Cawthorne

Marketing with a viral e-book is an excellent way to promote your various products.  Viral e-books are capable of reaching a large audience and are limited only by the enthusiasm of the participants.  So, the question is how do you make your e-book known to as many people as possible and as quickly as possible?  You will not benefit from it unless you let others know that you have an e-book.

If you are like most marketers, you purpose for creating a viral e-book is simply, to increase your cash flow.  In order to accomplish this, you will need to exposed your e-book to as many people as possible. However, trying to do this on your own would not be efficient and could take up a whole lot of your time.

Clearly defining your target audience is the first thing you will need to do.  You will need to determine the characteristics of your ideal customers.  Your promoting time will be more efficient and effective by defining your customer.

The next thing you will want to do is build a list of subscribers.  Take some time to create an e-zine or newsletter that will target your desired market.

In your newsletter you can place articles, news, and tips that relate to the subject matter of your e-book and products it may be promoting.

Make sure that you feature your e-book prominently in your newsletter.  There is no point in creating the newsletter if you don’t promote your e-book or other products within it.  Just try not to make your promotions to obvious.

After you have determined what your newsletter is to contain, you will need to start gathering subscribers for it.  One way for you to get a subscriber is to include a squeeze page in your web site where people can subscribe.

Another way that works is to have a small pop up box where people can enter their email addresses to subscribe.  Pop up boxes can be extremely annoying but they do work.

As incentive, try giving away something of value that relates to your viral e-book.  In fact, you could give away your e-book as long as it contains other products within it that you are marketing.

A great way to promote your newsletter is to get it listed on group subscription forms and inside the pages of high traffic web sites. Signing up for a free publisher accounts on various e-zine directory listings will be beneficial because you can add your newsletter in their directories.

Beside the e-zines and newsletters, you will need to actively promote your e-book on your own web site. Create one or more page devoted solely to your e-book. Placing it in a list together with all your other products won’t be much help.  Creating a separate page allows it to stand out.

You should also make it easy for your visitors to find out about your e-book anywhere in your web site. Prominently place the e-book on all of your pages. If that is not possible, add a navigation bar just for your e-book. You may want to feature some excerpts from your e-book to arouse visitor curiosity about it.

As the author, include information in the e-book about yourself. Having your own e-book establishes you as an expert in the area of your subject matter.  The more people know about you, the more they will began to trust you. Also, placing a picture of yourself in the e-book will add more credibility to you.

Make sure that your e-book gets listed in all e-book directories to gain greater exposure. There are quite a few of these e-book directories out there. Also another great way to actively promote your e-book is to join forums that talk about the same topic as your e-book.

You can post threads or reply to other peoples post that might be related to what your e-book is offering.  To maximize exposure to your e-book, you should apply one of the first principles of viral marketing. Give your viral e-book away to people who might find it interesting and useful.

These are just a few of the ways you can promote your e-book. There are many other possible avenues that you can explore. Just use your imagination and creativity. However, the methods listed here are sufficient to get your viral e-book promotion started.

Article Source:

Image Source

Image Source

Author: Matt Bacak

Internet marketers at the top of the Internet success ladder understand that articles are a marketing tool.  They write articles constantly and strive to post two articles per day to the Internet.  Why?  Do these Internet marketers just love to write articles?  Perhaps they do, but there is more to it.

These Internet marketers understand the power of viral marketing.  Viral marketing is an efficient way to advertise your Internet business on the Internet without any extra effort on your part. Read on to find out the secrets of creating effective articles to promote your Internet business.

1) What is viral marketing and how does it apply to articles?

Viral marketing with articles is a process in which you post your article to specific number of article directories.  These websites allow anyone to copy and paste your article, including your bio information, onto their own website for free.

Sometimes they put articles into their ezines and newsletters.  These websites love obtaining free content.  They can do this as long as they give you credit.  Therefore, your articles spread to websites all over the Internet.

An example of viral marketing is the case of an Internet marketer that posted articles to 10 locations to begin with.  The number of locations quickly blossomed into 30,000 locations on the Internet with no extra work on his part.

2)  What is the proper format for articles?

Your articles should contain the following five elements: Title, content, summary, keyword list, and bio.
Title:  Write an engaging title that contains a keyword. Content:  300-700 words.  The content should be informative to the reader and not a sales pitch.  If you have sales copy in your article then it will most likely be rejected by the various article directories.

Technically, 70% of the article should be informative content while the remaining 30% can be sales copy.  However, strive to provide 100% content.  This will please readers who will be more apt to click on the link to your squeeze page. Summary:  125 words or fewer.  The summary tells the reader what the article is about.

Keyword list:  The keyword list should contain keywords from your article to be used in searches by the reader and search engines. Bio:  Your bio is the most important part of your article because it contains a clickable link to your squeeze page.  This is the place to have your sales pitch.  Ham it up!

3)  Where should I submit articles?

You can use a program such as Article Announcer to submit articles.  Recommended free article submission directories include http://www.ezinearticles.com and http://www.searchwarp.com.  A great paid article submission directory is http://www.submityourarticles.com.

You can also find potential article submission locations by searching for your keyword in Google.  Look at the first few links that come up on Google.  These locations have a high page rank which is what you want.  Some of them may be article submission directories.

Article Source:

Image Source

Author: TJ Philpott

For something that is usually inexpensive and often time’s free PLR products offer quite an array of uses for marketing online. PLR products allow you to edit, modify, or even add to the existing content and claim it as your own.  Whether you’re the creator or recipient of these digital information products there’s no question they offer tremendous potential for use within your existing marketing strategy.

If you’ve spent any amount of time trying to build an online business there’s no doubt you’ve collected a modest inventory of private label rights products. Well let’s revisit some of these information products you may have and see how you may best use them.   Here are 5 ways in which a PLR Product can promote your online business:

LIST BUILDING   By collecting and combining any of these products based upon related subject matter you can repackage and then distribute it as a free giveaway on your squeeze page. To build a strong and lasting business online you’ll want to develop a list of subscribers. By offering a free giveaway you can ‘encourage’ visitors to leave their contact information in exchange for a gift. Your squeeze page is a key component in your list building efforts and its effectiveness will be greatly increased by offering such a gift.

EMAIL MARKETING CAMPAIGN   As you collect names for your list you’ll want to use follow up email to stay in contact with these subscribers. Although you will be sending out promotional emails periodically you’ll want to send out some informative content also.

By selecting, combining, and breaking down any content relative to your niche you can create a series emails. By using this content you now have follow up email you can use as part of your email marketing campaign.

PURCHASE INCENTIVES   A repackaged or re branded private label rights product is perfect for use as a bonus offer on any product you may be promoting. You’ll want this bonus to offer increased value to the product purchase. To do this be sure your bonus offer is relative to the product you are selling.   PROMOTIONAL GIFTS   By re branding a private label rights product you can offer it as a free giveaway on your website encouraging visitors to freely distribute it themselves.With a link back to your site promotional gifts like this greatly increased your viral marketing efforts with little effort at all.

ARTICLE CONTENT   Any private label rights product is the collection of research material that has been done by the product creator. Essentially you now have information consolidated together on certain subject matter that you can use for your own research to compose articles.

By using bits and pieces of relative content of from various plr products you now have the makings of several informative articles.   Article marketing has been proven over time to be one of the most effective methods you may use to enhance your viral marketing efforts.

PLR products you may have accumulated can serve you a MUCH greater purpose than collecting digital dust on your computer. Just consider the 5 promotional strategies listed above and their potential impact on your business.

With a little effort and creativity on your part you can use various components of these type products to promote and grow your online business. Remember to think twice next time before you press the delete button on these type products!

Article Source:

Image Source

Author: Hillel Porath

What is Viral Marketing?

“Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.”  [Dr. Ralph F. Wilson]How can this be done? How can some small business create a domino effect where people are talking about them?

There is a well known computer store in Jerusalem where I have not seen them run any marketing campaign. It’s hard to find and when you get there you think you arrived at the wrong place.

What keeps them in business?

They have excellent customer service and this is how word gets around. They utilize their excellent customer service to get more business. This is how I heard of them.

This is just one example.

I will give you another example:

I know a business coach who is known all over the world for his expertise and knowledge. He is already making thousands and thousands of dollars of month from his information products.
Yet he still develops free products to give away! In his case he creates free information e-books.

Every time someone downloads his free e-book - in the long run…. A new customer is born. He creates a powerful buzz for himself – all over the world just from these information e-books.

I hope my point is clear. As you are launching your business - ask yourself this simple question – how can we get people to talk about us? At the end of the day - Word of mouth marketing - can save you lots of money.

Article Source:

Image Source

Author: Karen Cayamanda

Viral marketing is an inexpensive online marketing strategy to promote your business. It involves several methods which are done to inform as many people as possible about the products and/or services that you offer. It aims to increase brand awareness and spread the word about something to the target market in a relatively short period of time.

Unlike word of mouth which involves disseminating information but eventually dies out, viral marketing aims to reach a lot of people who will also pass the information to other people. If the viral marketing campaign does not die out, it is a successful marketing strategy. It just grows as more and more people are informed about what you offer.

There are a lot of tools or methods used in viral marketing campaigns. These include dissemination of newsletters, adding site url in all outgoing emails, site url in avatar, posting useful and interesting comments on blogs and online discussions, promos, ebooks or white papers which are offered for free, and cross-promotion of sites.

One important thing to remember when it comes to viral marketing is that what you offer should be interesting and beneficial to your target market. People will not pass information if it is not new and useful. Be innovative and always have something new to offer so people will continue to pass the information to others.

Also, make it easy for people to share the information. Whether it is an ebook, image or article, make sure that they will be able to share it with their friends easily.    May these basic tips in viral marketing help you to get started in developing your brand and spreading the word about what you offer.

Article Source:

Author: Ian Canaway

Viral marketing strategies are marketing techniques which once implemented take on a life of their own, they continually expand their reach across cyberspace drawing more customers and their cash into your net. They can spread like wildfire from place to place, luring, enticing and pre-selling prospective customers before they even reach your site.

Viral marketing strategies are so powerful that whole ebooks and courses have been written on how to implement and use such techniques to squeeze the most out of them. As once set up correctly you may never need to pay for advertising again…

So what types of techniques work?

Well as I said there have been book written on the subject, so here’s a quick run down of a few techniques which I’ve used to help create steady streams of traffic to my websites.

Writing and submitting articles such as this is a great technique for getting more links back to your site and for drawing in more visitors, as people publish them in ezines, on their blogs and websites and you’ll find them popping up all over the place. If you go to Google and type in “How to profit from your home business blog” you’ll find about 9,290 listings of that article which I wrote a while back…it’s also the most popular download at contentdesk.com with over 4200 downloads last time I checked. So if you’re not regularly writing and submitting articles, why not?

Power tip: Make your article viral, by adding at the end something like this to encourage distribution:

“(Feel free to use this article online and in your email newsletters as long as you leave it intact and do not alter it in anyway. The by-line and biography must remain in the article.)”

Putting together and distributing viral ebooks is another strategy I’ve used with good results. The key is to make them ‘brandible’ so that consumers can brand the ebook with their own affiliate links, this gives them an incentive to pass them on and on.

A few places you can give these away are, to your customers, website visitors or in article/forum signatures. Have a look at the link below for an awesome free viral ebook which is like nothing you’ll have ever seen:

Click here to download free, while you still can!

http://www.asuccesfullhomebusiness4u.com/viralsupertip.html

These are two strategies you can implement straight away. Other viral marketing techniques you could use are:

-Creating and distribution podcasts on your niche; turn your articles in to podcasts and you’ll add a new stream of visitors to your site, don’t forget to submit them to podcast directories.

-Create viral videos and submit them to google video, ifilm and other video related websites. Done properly, these are a very effective strategy.

-Add refer-a-friend scripts to your site, these are freely available just do an internet search, I’ve used “Spread The Word” which is a good free script. If you give away an incentive for referring friends (e.g. viral ebook) you can really enhance the effect of this strategy.

There are many more viral marketing techniques that you could use, focus on one at a time and keep working until you get the results you want. Decide now to take action and take your business to the next level.

(Feel free to use this article online and in your email newsletters as long as you leave it intact and do not alter it in anyway. The by-line and resource box must remain in the article.)

Article Source: http://www.articlesbase.com/marketing-articles/viral-marketing-strategies-to-skyrocket-your-traffic-and-profits-22113.html

About the Author:
If You Can Follow 3 Easy Steps I’ll Show You How I Earn Massive Residual Profits From Home. For More Info Visit:   http://www.asuccesfullhomebusiness4u.com   .