Author: Matt Bacak

Internet marketers at the top of the Internet success ladder understand that articles are a marketing tool.  They write articles constantly and strive to post two articles per day to the Internet.  Why?  Do these Internet marketers just love to write articles?  Perhaps they do, but there is more to it.

These Internet marketers understand the power of viral marketing.  Viral marketing is an efficient way to advertise your Internet business on the Internet without any extra effort on your part. Read on to find out the secrets of creating effective articles to promote your Internet business.

1) What is viral marketing and how does it apply to articles?

Viral marketing with articles is a process in which you post your article to specific number of article directories.  These websites allow anyone to copy and paste your article, including your bio information, onto their own website for free.

Sometimes they put articles into their ezines and newsletters.  These websites love obtaining free content.  They can do this as long as they give you credit.  Therefore, your articles spread to websites all over the Internet.

An example of viral marketing is the case of an Internet marketer that posted articles to 10 locations to begin with.  The number of locations quickly blossomed into 30,000 locations on the Internet with no extra work on his part.

2)  What is the proper format for articles?

Your articles should contain the following five elements: Title, content, summary, keyword list, and bio.
Title:  Write an engaging title that contains a keyword. Content:  300-700 words.  The content should be informative to the reader and not a sales pitch.  If you have sales copy in your article then it will most likely be rejected by the various article directories.

Technically, 70% of the article should be informative content while the remaining 30% can be sales copy.  However, strive to provide 100% content.  This will please readers who will be more apt to click on the link to your squeeze page. Summary:  125 words or fewer.  The summary tells the reader what the article is about.

Keyword list:  The keyword list should contain keywords from your article to be used in searches by the reader and search engines. Bio:  Your bio is the most important part of your article because it contains a clickable link to your squeeze page.  This is the place to have your sales pitch.  Ham it up!

3)  Where should I submit articles?

You can use a program such as Article Announcer to submit articles.  Recommended free article submission directories include http://www.ezinearticles.com and http://www.searchwarp.com.  A great paid article submission directory is http://www.submityourarticles.com.

You can also find potential article submission locations by searching for your keyword in Google.  Look at the first few links that come up on Google.  These locations have a high page rank which is what you want.  Some of them may be article submission directories.

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Author: TJ Philpott

For something that is usually inexpensive and often time’s free PLR products offer quite an array of uses for marketing online. PLR products allow you to edit, modify, or even add to the existing content and claim it as your own.  Whether you’re the creator or recipient of these digital information products there’s no question they offer tremendous potential for use within your existing marketing strategy.

If you’ve spent any amount of time trying to build an online business there’s no doubt you’ve collected a modest inventory of private label rights products. Well let’s revisit some of these information products you may have and see how you may best use them.   Here are 5 ways in which a PLR Product can promote your online business:

LIST BUILDING   By collecting and combining any of these products based upon related subject matter you can repackage and then distribute it as a free giveaway on your squeeze page. To build a strong and lasting business online you’ll want to develop a list of subscribers. By offering a free giveaway you can ‘encourage’ visitors to leave their contact information in exchange for a gift. Your squeeze page is a key component in your list building efforts and its effectiveness will be greatly increased by offering such a gift.

EMAIL MARKETING CAMPAIGN   As you collect names for your list you’ll want to use follow up email to stay in contact with these subscribers. Although you will be sending out promotional emails periodically you’ll want to send out some informative content also.

By selecting, combining, and breaking down any content relative to your niche you can create a series emails. By using this content you now have follow up email you can use as part of your email marketing campaign.

PURCHASE INCENTIVES   A repackaged or re branded private label rights product is perfect for use as a bonus offer on any product you may be promoting. You’ll want this bonus to offer increased value to the product purchase. To do this be sure your bonus offer is relative to the product you are selling.   PROMOTIONAL GIFTS   By re branding a private label rights product you can offer it as a free giveaway on your website encouraging visitors to freely distribute it themselves.With a link back to your site promotional gifts like this greatly increased your viral marketing efforts with little effort at all.

ARTICLE CONTENT   Any private label rights product is the collection of research material that has been done by the product creator. Essentially you now have information consolidated together on certain subject matter that you can use for your own research to compose articles.

By using bits and pieces of relative content of from various plr products you now have the makings of several informative articles.   Article marketing has been proven over time to be one of the most effective methods you may use to enhance your viral marketing efforts.

PLR products you may have accumulated can serve you a MUCH greater purpose than collecting digital dust on your computer. Just consider the 5 promotional strategies listed above and their potential impact on your business.

With a little effort and creativity on your part you can use various components of these type products to promote and grow your online business. Remember to think twice next time before you press the delete button on these type products!

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