Author: Kuldeep Singh

The primary reason you want to submit articles is to get links back to your site, but how are you formatting that link in the resource box? You want to have the anchor text of the links to be the keywords you want to rank for, yes, but it’s important that you don’t have the same anchor text in every link.  Why? Because if the search engines see that every link to your site contains the exact same anchor text, it’s a red-flag that your links were not acquired naturally.

People don’t always behave the same, and search engines know that it’s statistically impossible that every single person who links to your site will use the same link text.  So be sure to vary your link text. I like to reinforce my main keywords while also optimizing for related keywords. For instance, if your site’s primary keywords are “kitchen remodeling”, you could use a variation like “kitchen remodeling tips” or “kitchen remodeling advice” or “how to remodel your kitchen”.

Those anchor texts still help reinforce your ranking for your primary keywords since they contain your primary keywords (or variations), but they also help you rank for lesser terms–and it’s the lesser terms that are the easiest to rank for.  So when submitting to article sites, be sure and vary your anchor text, using your primary keywords about 70% of the time.

This is simple enough to accomplish: just change your resource box for each site that you submit to.  Submit Slowly to Avoid the Sandbox  there is one school of thought that Google and Yahoo both penalize links that appear too fast. They basically wait for months before actually applying the value of those links to your ranking.

This is referred to in the search engine optimization world as “sandboxing”.  As of right now, MSN (under its new name, Live) does not sandbox links. So if you’re looking to rank and get some traffic going quickly, getting a lot of links fast will pay off with MSN. You’ll just have to wait a while before seeing many results in Google and Yahoo.

If you’re trying to rank in Google or Yahoo as quickly as possible, and if you’re a believer in the sandbox theory, then you’re best bet is to submit to the article sites a little more slowly. Maybe only submit to a few a weeks. This will cause your links to build more “naturally” from the search engines point of view.  If you’re Not a Sandbox Believer…  There are other schools of SEO thought that claim sandboxing doesn’t exist at all.

Their theory is that it just takes a long time for the algorithm updates to hit Google and Yahoo so that your links are counted. If they are correct, then it’s still best to get as many links as possible as quickly as possible, and then just wait for them to be applied.  What I Believe  I tend to lean away from the Sandbox theory myself, but not because I have a lot of empirical evidence that it doesn’t exist.

It just seems illogical to me for search engines to sandbox links just because they appear quickly.  For example, let’s say there’s some big news event that happens regarding some web site, and suddenly thousands of links appear from every news site covering that sector. Would it make sense for the search engines to ignore all of those links just because they appeared quickly? It was natural that they appear quickly, since the event was unexpected.

So I tend to believe that it just takes a while to update the rankings for billions of web pages, and therefore the links don’t kick in immediately.  Summing it All Up  whatever your Sandbox beliefs are, you can see that your linking strategy needs to be analyzed before you start submitting to article sites. Take a few minutes to come up with the list of keywords you want to rank for. Try to get at least five or six sets of keywords into your article resource boxes.

Don’t put all of your keywords into one basket, so to speak.  Taking a little time to plan out your submission strategy could save you from wasting all of that time only to find that the search engines have ignored your links because they think they’re “not natural”.

It’s not big news that submitting articles to free article sites is one of the best ways to get free one-way links into your sites. However, it’s important that you think about your linking strategy when submitting articles, otherwise all of your efforts will be lost. Here’s why.

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Author: Kuldeep Singh

SEO, or Search Engine Optimization, is defined in the Wikipedia as a “set of methods aimed at improving the ranking of a website in search engine listings”. To the average webmaster, it’s how you get higher up in the search engine results pages and get more traffic. There are many myths and also many great pieces of advice I see floating around so I am presenting a list to you, the reader, of what to do and what not to do in the SEO world.

Having the correct knowledge you can get the best results. I see quite often sites employing “tricks” like hidden text and keyword spamming, and hopefully after reading this article you will at the very least know what to avoid like the plague. After all, while some of these tricks work even momentarily, in the long run (usually within a month) you get heavily penalized or banned.

SEO DO’S :

1. Original content – Search engines reward websites with original content, which will also naturally draw incoming links and visitors as well. Original content can be anything from product reviews to a blog to your own articles.

2. Add more content regularly – How often a website is updated can have a big impact on your search engine ranking. Most search engines prefer fresh content, so you become a more preferred source by constantly having new and fresh content.

3. Research your keywords – You need to research which keywords you want to target before you even start making your website. These are the keywords that you will be targeting in backlinks when possible and your main page will revolve around these keywords.

4. Create a sitemap – Sitemaps are a definitely plus. It helps search engines walk your website with ease, since you’re hand-feeding it the list of webpages. It can also greatly help visitors find what they are looking for on your website. Be sure to link to your sitemap from your main page.

5. Use HTML – While this may sound obvious, there are sites out there created entirely in flash or javascript. While some search engines can read part of javascript, by not using regular html link between pages on your site may not even get seen by search engines, and your page text may never be seen, so your target keywords are never seen by the search engines.

6. W3C compliant – Making your web pages complies with the World Wide Web Consortium’s standards is always a good idea. It is impossible to know exactly how the search engine spiders read a web page, so it is impossible to know how it will handle non-standard code. You can bet, though, that it has been tested to handle html code that follows the standard.

7. Webpage title tag – Be sure to put your target keywords in your title tag.

8. Build backlinks at a normal pace – Don’t use one of those link farm programs where every member automatically shows links to all the other members. Search engines will see you one day literally showing thousands of backlinks instantly and this could get you penalized or banned.

Link exchanges are fine if they’re the type where you agree to or initiate each exchange, because if you were out looking for link exchange partners you would be doing the same thing. The key is not have thousands of backlinks show up instantly.

SEO DON’TS :

1. Avoid cloaking – Cloaking is when you give your visitors one page, and search engines another page. Search engines want to see and index what your visitors see. Getting caught cloaking can have dire consequences on your site ranking.

2. Avoid hidden text – This is making text, but background or near-background color. Normally it has tons of text that is meant for only search engines to see (they read raw html), and is loaded with keywords. Search engines are very good at catching this old trick and it will quickly get you a huge penalty or possibly a ban.

3. Avoid keyword stuffing/spamming – Avoid overloading your webpage with keywords that are only intended at tricking the search engines. The best way to avoid doing this is just write your text, with keywords in mind, towards your audience.

4. Avoid using flash or javascript for your navigation methods - Search engines usually can’t read these, or read them well enough to be dependable. Always use standard html links to be sure your site is easily walk able by search engine spiders.

5. Don’t submit your webpage url too often, if at all – You can submit your url directly to search engines, though search engines prefer to find your website via a backlink or incoming link. Resubmitting weekly or monthly can heavily damage your ranking with the search engines.

6. Avoid the “quickly get submitted to thousands of search engines” deals – While many of these do what they say, keep in mind that 98-99% of all search engines are powered by Google, Yahoo, or MSN. Just keep these 3 in mind and you’re covered.

7. Don’t forget backlinks – Link popularity plays very large into how your site is ranking by search engines, and is always a key element of SEO. Miss the backlinks part, and your SEO will suffer quite a bit.

8. Avoid excessive graphics and flash presentations – This is not to alter how the search engine looks at your site (directly), but at how your visitors view your site. There are many ways to make an effective website without overloading your visitors, and if a website takes more than 5 seconds to load, you will likely lose your visitor before they even get to visit your website.

As you can see, the list of things to do and things to avoid can have a large impact on your website. Heck, doing too many of the wrong things can get you outright banned and can be the demise of your website. The big things to keep in mind to keep you on the right track is to play it fair and don’t try to cheat the search engines. Cheating the search engines has a good chance at working in the short run, but usually in very short order you are worse off than when you started.

SEO, or Search Engine Optimization, is a buzzword to most people, but what it comes down to is how to get your site noticed by search engines more and thus more traffic. There are many good ways and bad ways to go about this, and inside I show you want to and what to avoid like the plague.

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Author: Terry Leslie

Wouldn’t it be nice if everyone who visited your website then went and brought two or three other people to your site just to show them how awesome it is? If you had just five happy clients who brought back 2 friends a piece, you would you watch your business grow by 150% in just that day. Imagine if everyone did that. Your website would be one of the fastest growing sites on the internet today. Of course, you’re thinking, that would be nice but it just doesn’t work that way. Perhaps not everyone will bring a friend or two along. But are you even giving them the option?

You want to make sure that you are using every available resource to help your website grow and attract more people. Using something known as the “Tell a Friend” script can help bring an increased amount of targeted traffic to your website.

We’ve all been on those websites that offer us the option to email something to a friend. That is just one version of the “Tell a Friend” script. When we email a website to our friends, we are essentially inviting them to enjoy or make us of something that we enjoyed or found useful. Making sure that your clients have the same option is just one more step in creating good marketing skills. This is also referred to as viral marketing.

As human nature has proven over and over again, we are social creatures with a habit of sharing information with each other. Whenever we run into something that we find valuable we often share it with those we are closest to or those who we believe would get the most from the sharing of information. Viral marketing is based on this characteristic borne in human nature. We like to share and talk and be the informative ones. Offering some really fabulous deals and even offering bonus incentives for those who share your site with a lot of friends can help increase your market visibility and attract the high quality customer.

Fortunately, viral marketing can be done with very little out of pocket expenses and has been proven to help bring friend together in search of common interests. It is really a great win-win situation.

The “Tell a Friend” script is the simplest form of viral marketing available today. It allows any user to click the link and let someone they know that there is a really great website out there that is just perfect for their needs. Since the link is obvious and visible, the user does not have to come up with idea on their own but is gently reminded that they should tell their friends. Having a high level of visibility without being obnoxious is really simple. If you are unsure, you can check out the links on other websites to help determine what works well and what doesn’t.

Most of the “Tell a Friend” scripts use a very simple email form which includes registering both email addresses for the purposes of receiving information. Because the user sent the initial information and signed up the friend, you can now send emails to both of them and nothing is considered spam. You now also have two more email addresses and names for your opt-in email list.

The email that the user sends to a friend is usually either text or video based and can easily present a totally new potential client with all the fabulous ins and outs of your website, what it can do for them, and why it is so special.

You don’t have to be a genius programmer to get a hold of one of these fabulous little marketing tools. You can actually just add the script it via copy and paste. Go to any search engine and type in the keyword phrase “tell a friend script” and you will find that there are plenty to choose from and that they are usually free.

While there are innumerable benefits to using this type of viral marketing, don’t forget that not every visitor is going to use this feature and not everyone who receives the email is going to be interested in visiting your website. But over time you can make adjustments to your message, draw in a larger crowd, and of course, tweak your delivery so that you are presenting them with the absolute best message possible. It’s okay to allow viral marketing to get off the ground slowly, but over time, you will notice a traffic difference.

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