Author: Mark Schmukler

5 Reasons to Use Paid Search Engine Marketing   ©2009 SAGEFROG MARKETING GROUP, LLC. ALL RIGHTS RESERVED By Ashlee Finan, Sagefrog Marketing Group, LLC For more information, please contact us: (215) 230.9024 ” info@sagefrog.com ” www.sagefrog.com  92% of people begin their search for new products and services on search engines such as Google, MSN andYahoo!¹.

Surprisingly, many businesses fail to take advantage of paid search engine marketing as an easy and effective way to reach those users. According to a Microsoft adCenter survey, released in December of 2008, 59%of small businesses do not currently use paid search engine marketing; 90%of those companies have never attempted to use it.

Although businesses are hesitant to implement search engine marketing programs, 72% of companies reported an increase in sales inquiries from pay per click advertising. Respondents from the 2008 Sagefrog Marketing Mix Survey rated search engine marketing in the top eight ROI programs.

Here are 5 reasons to use paid search engine marketing:  User Driven – Internet users are proactively seeking products and services on the web – do they find your company? Search engine marketing is an easy and effective way to reach your customers at the time they are searching for your offerings.

Measurable – Paid search engine marketing enables you to directly correlate your cost per click to sales leads. Every click provides valuable answers to your performance questions. What keywords lead users to your website? What ads interest potential customers?

How many visitors from those clicks become sales leads? Based in the results of your search engine marketing program, keywords and ad messaging can constantly be adjusted to maximize your ROI.  Cost Effective – You establish your pay per click budget and only pay for clicks made to your ads.

For most programs there is no minimum budget and you can modify it at any time. In addition to managing your overall budget, individual keyword bids are set to ensure your ads will show for your most relevant keywords.

Messaging – Due to the measurable results of search engine marketing, keywords and ad messages can constantly be tested and improved. The most successful words and messages can be included in your other marketing tools and programs such as marketing materials, your website and direct marketing.

Results – 68% of small businesses consider their paid search marketing programs successful. In the competitive realm of search engine optimization and search engine marketing, pay per click advertising is a powerful way to get in front of customers seeking your products and services.

The search engine marketing professionals at Sagefrog Marketing Group, LLC can integrate a pay per click advertising campaign into your business’s marketing mix. Sagefrog is a full service marketing, interactive, and public relations marketing company.

We specialize in health, technology and business services marketing for companies based in the greater Philadelphia and New Jersey area. Sagefrog’s services include marketing strategy and research, brand identity, marketing materials, websites, web marketing, public relations, advertising, tradeshow support, direct marketing and email marketing.

For more information, please contact Sagefrog Marketing Group at (215) 230-9024 or info@sagefrog.com  Sign up with Sagefrog today and receive a $100 Google Credit to jump start your SEM campaign  REFERENCES:

1. SEO vs PPC. 16 April 2008. Bureau 24.

2. Microsoft adCenter Study Reveals Small Businesses Build Online Presence, but Fail to Invest in Search Marketing. 16 Dec. 2008.Microsoft.

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Author: Cliff Posey Jr

If you want your web site to be a success, your web site marketing strategies must keep up with the changes made by various search engines. Search engine marketing is constantly evolving, and webmasters need to evolve with it. Search engine marketing changes that must be addressed and incorporated into your marketing strategies for increased web site traffic include Latent Semantic Indexing, also known as LSI.

What is LSI?

Patented in 1988, LSI was first incorporated into Google’s ranking system in 2006. The LSI concept is groundbreaking for search engine marketing and web site marketing strategies because it changes the way a search engine interprets and ranks web pages. With the old ranking system, relevant pages were determined by keywords and keyword phrases alone. If the search engine didn’t find any keywords, the page was considered irrelevant to the user, and ranked accordingly. This left many webmasters scrambling to jam their pages with keywords for increased web site traffic.

Changing Your Web Site Marketing Strategies

LSI significantly changes the way webmasters need to use search engine marketing for increased web site traffic, because the search engine will be looking at a page in the same way a human does-concentrating on content and relevancy, and essentially classifying the web page as a whole.

For webmasters who use web site marketing strategies that rely heavily on pages that incorporate only one keyword or keyword phrase, and do not include other content that is semantically close and relevant, this could be a problem, and may result in decreased rather than increased web site traffic. Webmasters, who on the other hand, have developed web pages and web site marketing strategies that rely on natural content that incorporates both keywords and keyword alternatives, should have no problem. They will see increased web site traffic without having to change their search engine marketing techniques.

If you are wondering how you can implement web site marketing strategies that achieve increased web site traffic and are more compatible with LSI, you should focus on creating quality content that includes keywords, keyword alternatives, and mixed anchor text. Including variation and words that relate to the general theme of the page will be the best technique you can employ now that the rules of search engine marketing have changed.

The key is to move forward and not get frustrated with the change. LSI is a positive step for search engines and webmasters alike. By gearing your web site marketing strategies to compliment the changes, you can create a better web site and get the increased web site traffic you need to be a success.

Article Source: http://www.articlesbase.com/internet-articles/incorporating-lsi-into-your-web-site-marketing-strategies-186481.html

About the Author:
Cliff Posey, owner of CRP Marketing, owns and operates   http://webbusinesstoolsonline.com  . Cliff Posey has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses.