| Don’T Just Give Away Promotional Items | Share/Save |
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Author: kroyip
Just observe and you’ll find people walking around trade shows with their hands full of giveaways. However many of the giveaways didn’t really do a good job of promoting the company. More often than not, these freebies won’t survive much longer before people sending them to the trash bin.
Promotional items have their values and certainly can be very useful - if you know how to pick and use them correctly.
1. Promotional items should be designed to communicate your brand, to motivate people to order from you, and to increase your brand’s recognition and memorability. In other words don’t just pick something, pick one that is ralevent to you and works with your campaign!
2. Select the items that can meet your objective(s). Are you trying to educate your audience? Are you trying to convey a specific message? Are you trying to compliment other promotional activities?
3. Select the items that match your brand/product. Nothing can be more embarrassing if your giveaways contradict with your brand/product.
4. Who are your target audience? Are you giving away these items to anyone just passing by your booth at a trade show? Or are you giving to your premium clients as a thank you gift?
5. Do the math and set the budget. If an item costs you $10 a piece, you’ll probably have to spend thousands of dollars if you are giving them away to anyone who attend the trade show. Likewise if you are only giving them to your premium clients, then perhaps you can pick something more expensive/interesting to show your appreciation.
6. How to qualify to receive the freebies? To make good use of your promotional items, you should at least ask for their business cards or contact info in return (this is a good way to get confirmed leads especially during a trade show).
The same is also true even if you are giving only to premium clients (i.e. who do you qualify as “premium” - by the dollar amount they ordered in the past 24 months? Or perhaps by the number of years they’ve been doing business with you?)
7. Remember, a well selected freebie can draw visitors to your booth at a trade show.
8. Capitalize on the freebies. To max out the effectiveness it could be as simple as conducting follow-up calls while your giveaways are still sitting on the desk of your audience.
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