Author: Gopal D

To ensure that your MLM business grows you have to continuously reach new customers and recruits for your team.  A good advertising campaign is necessary.  It may cost a little, but ads that promote an appealing network marketing opportunity can prove quite successful. The great thing is that in today’s world, much of your advertising can be done online, for free.

It is impossible to be successful in any business without getting the word out to the right prospects so have a multi-faceted marketing campaign in place. Advertising for network marketing absolutely must be done in order to find leads, promote sales, heighten company branding and to close deals with consumers.   The cheapest and most effective form of advertising comes from word of mouth.

Talking to family, friends, and their referrals can help promote your MLM’s product/services and perhaps spark interest in those wanting to start their own franchise.  Home meetings, telephone marketing, meeting for coffee/meal etc…are all great ways to communicate what your business has to offer in a casual and fun way.

Other ways to promote a business is through direct mail campaigns using flyers, business cards, classified ads, and a multitude of online strategies. The best methods of direct mail campaigns today is through post cards, or catch cards. Post cards offer more ad power for less postage than any other direct mail design. Most recipients of post cards will at least look at one side of the card whereas mail ads that must be opened and unfolded will many times only see the inside of a trashcan.

One way to make sure that the main message is promoted through post cards is to always include a banner or short ad on the mailing address side.   Post card campaigns have grown in popularity as one of the most cost effective and productive methods of direct mail advertising today. Using local media can be effective by purchasing low cost ads in newspapers and business magazines. More expensive ads can be purchased for television and radio spots but only if you have the budget for it.

Content offered through email campaigns, Ezines, blogs, and articles can prove to be very effective in attracting potential customers.   Building relationships with your mailing list members can possibly lead to new recruits to your organization.  As long as you provide useful content to your readers and don’t come off too pushy they will trust you.  They will be attracted to you, and in turn to your business.

Update your blog daily and post to other people’s blogs.  This interaction with other like-minded individuals online can only help brand your name and widen your scope with respect to building your stable of customers and business partners.   As a business blogger you can establish yourself as an expert in your field and add pertinent information to other blogs.

Online forums/discussion groups/chat rooms can also be good advertising for network marketing and provide visitors with an opportunity to interact. Other content driven methods are through link exchanges and back linking with similar sites. Traffic exchange sites can also drive a steady flow of traffic whereby you earn credits for visiting other people’s web sites and they in turn visit yours.

Banner ads, email promotions, pay per click and many other methods of online network marketing advertising are available for varying fees. There are many paths you can take when marketing your business both offline and online.  Stay diverse and work consistently to brand your name and business using quality content and valuable relationships.    Gopal (The Musical Mad Scientist and Entrepreneur)   www.boom.thevfusiongroup.biz

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The Secret to Using Direct Mail in Small Business Marketing
By]Dennis Francis

Many small business owners that I work with equate direct mail with large corporate mailing campaigns. When I ask them if they have ever coordinated a direct mail campaign the answer is usually no. They usually tell me that it’s too expensive and time consuming to try to sell their products or service using direct mail.

I’ve found that the best way to use direct mail is to create an offer that your specific target market will find irresistible. This should be a free offer that requires the reader to take an action to receive his or her gift. Preferably, the prospect should go to the web page indicated on the mailer which requires them to fill in their email contact information in order to benefit from the mailing.

You have now created a leads generating machine. If you can do the research necessary to find your target audience, you will be able profit from your mailing campaign. Here are 10 essential tips for conducting a leads generating direct mail campaign.

1.Start small; test your market with a relatively small sampling of your mailing list. If you have 10,000 names and addresses, start with a 1,000. Test your ad copy, test your offer; be sure of the results before committing to a full blown campaign.

2. Don’t get greedy, know your averages; stick to your averages and make an initial free offer. Your prospects don’t know you from a hole in the wall. You job is to sort through the list of un-proven addresses and qualify the mailing list. That means those who immediately value the offer will stop to take action. Those people have been qualified. The mailing campaign should continue to qualify your list.

3. Once is not enough. If you have experience dating, you know that most people take a few dates to decide if they really like a person enough to commit to “going out”. Most people don’t get married after the first date. Remember that the idea building a relationship with your prospects will pay off very well in the long run if you take the time to pursue them properly. You will need to follow up with your list a few times to let them know that you are serious.

4. Separate your new subscribers; the ones who took advantage of your free offer from the rest of your mailing list. Don’t send them the same mailing with the same free offer again. They now go on your warm prospects list. These folks are ready to see an offer for your retail products or services.

5. Once you have someone on your email list, send them a series of emails. Give valuable information on their topic of interest. Your communication should be brief and lead to a link where they can read more or view more material. If you pitch a promotion to them, follow up if you don’t make the close.

6. Vary your direct mail source. If you are sending letters, send a postcard next. You will want to test postcards the same way you tested letters. People will be trained to identify your mail piece after a while.

7. Always match the look and feel of your direct mail piece to the intended market. Design the mailer in a professional regardless of the style. Be sure to consistently deliver a professional project. If you seriously consider the market you are shooting for, you’ll get the required results.

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