Author: Kuldeep Singh

The primary reason you want to submit articles is to get links back to your site, but how are you formatting that link in the resource box? You want to have the anchor text of the links to be the keywords you want to rank for, yes, but it’s important that you don’t have the same anchor text in every link.  Why? Because if the search engines see that every link to your site contains the exact same anchor text, it’s a red-flag that your links were not acquired naturally.

People don’t always behave the same, and search engines know that it’s statistically impossible that every single person who links to your site will use the same link text.  So be sure to vary your link text. I like to reinforce my main keywords while also optimizing for related keywords. For instance, if your site’s primary keywords are “kitchen remodeling”, you could use a variation like “kitchen remodeling tips” or “kitchen remodeling advice” or “how to remodel your kitchen”.

Those anchor texts still help reinforce your ranking for your primary keywords since they contain your primary keywords (or variations), but they also help you rank for lesser terms–and it’s the lesser terms that are the easiest to rank for.  So when submitting to article sites, be sure and vary your anchor text, using your primary keywords about 70% of the time.

This is simple enough to accomplish: just change your resource box for each site that you submit to.  Submit Slowly to Avoid the Sandbox  there is one school of thought that Google and Yahoo both penalize links that appear too fast. They basically wait for months before actually applying the value of those links to your ranking.

This is referred to in the search engine optimization world as “sandboxing”.  As of right now, MSN (under its new name, Live) does not sandbox links. So if you’re looking to rank and get some traffic going quickly, getting a lot of links fast will pay off with MSN. You’ll just have to wait a while before seeing many results in Google and Yahoo.

If you’re trying to rank in Google or Yahoo as quickly as possible, and if you’re a believer in the sandbox theory, then you’re best bet is to submit to the article sites a little more slowly. Maybe only submit to a few a weeks. This will cause your links to build more “naturally” from the search engines point of view.  If you’re Not a Sandbox Believer…  There are other schools of SEO thought that claim sandboxing doesn’t exist at all.

Their theory is that it just takes a long time for the algorithm updates to hit Google and Yahoo so that your links are counted. If they are correct, then it’s still best to get as many links as possible as quickly as possible, and then just wait for them to be applied.  What I Believe  I tend to lean away from the Sandbox theory myself, but not because I have a lot of empirical evidence that it doesn’t exist.

It just seems illogical to me for search engines to sandbox links just because they appear quickly.  For example, let’s say there’s some big news event that happens regarding some web site, and suddenly thousands of links appear from every news site covering that sector. Would it make sense for the search engines to ignore all of those links just because they appeared quickly? It was natural that they appear quickly, since the event was unexpected.

So I tend to believe that it just takes a while to update the rankings for billions of web pages, and therefore the links don’t kick in immediately.  Summing it All Up  whatever your Sandbox beliefs are, you can see that your linking strategy needs to be analyzed before you start submitting to article sites. Take a few minutes to come up with the list of keywords you want to rank for. Try to get at least five or six sets of keywords into your article resource boxes.

Don’t put all of your keywords into one basket, so to speak.  Taking a little time to plan out your submission strategy could save you from wasting all of that time only to find that the search engines have ignored your links because they think they’re “not natural”.

It’s not big news that submitting articles to free article sites is one of the best ways to get free one-way links into your sites. However, it’s important that you think about your linking strategy when submitting articles, otherwise all of your efforts will be lost. Here’s why.

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Author: Kuldeep Singh

SEO, or Search Engine Optimization, is defined in the Wikipedia as a “set of methods aimed at improving the ranking of a website in search engine listings”. To the average webmaster, it’s how you get higher up in the search engine results pages and get more traffic. There are many myths and also many great pieces of advice I see floating around so I am presenting a list to you, the reader, of what to do and what not to do in the SEO world.

Having the correct knowledge you can get the best results. I see quite often sites employing “tricks” like hidden text and keyword spamming, and hopefully after reading this article you will at the very least know what to avoid like the plague. After all, while some of these tricks work even momentarily, in the long run (usually within a month) you get heavily penalized or banned.

SEO DO’S :

1. Original content – Search engines reward websites with original content, which will also naturally draw incoming links and visitors as well. Original content can be anything from product reviews to a blog to your own articles.

2. Add more content regularly – How often a website is updated can have a big impact on your search engine ranking. Most search engines prefer fresh content, so you become a more preferred source by constantly having new and fresh content.

3. Research your keywords – You need to research which keywords you want to target before you even start making your website. These are the keywords that you will be targeting in backlinks when possible and your main page will revolve around these keywords.

4. Create a sitemap – Sitemaps are a definitely plus. It helps search engines walk your website with ease, since you’re hand-feeding it the list of webpages. It can also greatly help visitors find what they are looking for on your website. Be sure to link to your sitemap from your main page.

5. Use HTML – While this may sound obvious, there are sites out there created entirely in flash or javascript. While some search engines can read part of javascript, by not using regular html link between pages on your site may not even get seen by search engines, and your page text may never be seen, so your target keywords are never seen by the search engines.

6. W3C compliant – Making your web pages complies with the World Wide Web Consortium’s standards is always a good idea. It is impossible to know exactly how the search engine spiders read a web page, so it is impossible to know how it will handle non-standard code. You can bet, though, that it has been tested to handle html code that follows the standard.

7. Webpage title tag – Be sure to put your target keywords in your title tag.

8. Build backlinks at a normal pace – Don’t use one of those link farm programs where every member automatically shows links to all the other members. Search engines will see you one day literally showing thousands of backlinks instantly and this could get you penalized or banned.

Link exchanges are fine if they’re the type where you agree to or initiate each exchange, because if you were out looking for link exchange partners you would be doing the same thing. The key is not have thousands of backlinks show up instantly.

SEO DON’TS :

1. Avoid cloaking – Cloaking is when you give your visitors one page, and search engines another page. Search engines want to see and index what your visitors see. Getting caught cloaking can have dire consequences on your site ranking.

2. Avoid hidden text – This is making text, but background or near-background color. Normally it has tons of text that is meant for only search engines to see (they read raw html), and is loaded with keywords. Search engines are very good at catching this old trick and it will quickly get you a huge penalty or possibly a ban.

3. Avoid keyword stuffing/spamming – Avoid overloading your webpage with keywords that are only intended at tricking the search engines. The best way to avoid doing this is just write your text, with keywords in mind, towards your audience.

4. Avoid using flash or javascript for your navigation methods - Search engines usually can’t read these, or read them well enough to be dependable. Always use standard html links to be sure your site is easily walk able by search engine spiders.

5. Don’t submit your webpage url too often, if at all – You can submit your url directly to search engines, though search engines prefer to find your website via a backlink or incoming link. Resubmitting weekly or monthly can heavily damage your ranking with the search engines.

6. Avoid the “quickly get submitted to thousands of search engines” deals – While many of these do what they say, keep in mind that 98-99% of all search engines are powered by Google, Yahoo, or MSN. Just keep these 3 in mind and you’re covered.

7. Don’t forget backlinks – Link popularity plays very large into how your site is ranking by search engines, and is always a key element of SEO. Miss the backlinks part, and your SEO will suffer quite a bit.

8. Avoid excessive graphics and flash presentations – This is not to alter how the search engine looks at your site (directly), but at how your visitors view your site. There are many ways to make an effective website without overloading your visitors, and if a website takes more than 5 seconds to load, you will likely lose your visitor before they even get to visit your website.

As you can see, the list of things to do and things to avoid can have a large impact on your website. Heck, doing too many of the wrong things can get you outright banned and can be the demise of your website. The big things to keep in mind to keep you on the right track is to play it fair and don’t try to cheat the search engines. Cheating the search engines has a good chance at working in the short run, but usually in very short order you are worse off than when you started.

SEO, or Search Engine Optimization, is a buzzword to most people, but what it comes down to is how to get your site noticed by search engines more and thus more traffic. There are many good ways and bad ways to go about this, and inside I show you want to and what to avoid like the plague.

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Author: Anthony Mora

How many people do you know that react well to threats or ultimatums? The media is no different. When pitching the press, you are trying to position yourself as a media resource or an ally, and an ally does not issue threats.

You want the a href=“ http://anthonymora.com/media.html ”>media  to understand that you can help meet their needs by giving them interesting stories. You are not going to make your story more interesting to a newspaper editor or TV producer by threatening to take your story to his or her competitor.

If your story is hot or timely, and various media outlets are pursuing you, by all means, use that interest to your advantage. Inform the media outlets that there are others interested and that you need to make a decision as soon as possible. Try to negotiate the best coverage you can. But, even in that situation, you never want to threaten the media.

If you can convince the media that you have an interesting story that meets their needs and that you are an expert in the field, the media will feature you. Those are your primary objectives. You can threaten, scream, cry, and badger the media, but all you are going to do is alienate them. Plenty of people do these things every day. Of course, you’ll never see them in the media.

Copyright © Anthony Mora 2008
For further information visit:   www.AnthonyMora.com

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Author: Maríanna Lind Mánadóttir

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- How To Make Money From Passions   Maverick Money Makers © 1997 - 2008    www.the-big-investments.com  -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-   To make money online many people jump right in before they are properly prepared.

You know that to be a rocket scientist, a doctor, a brick layer, a construction worker, an office worker, a teacher there are prerequisites, things you must learn, before you can be successful, you don’t just jump right in unprepared.

The same applies to the Internet marketing industry even though there are unsavory people out there who’d have you believe it’s a “Walk in the Park” and requires no more than the belief that you can just do it.

And I’ll have to admit, it is a walk in the park compared to what you have to put up with in the working world punching a clock being a subordinate to someone who does not have your interests in mind, but there are still rules you have to follow and pitfalls you must avoid to actually make Internet marketing work for you.

Most people will not make a dime online and yet there are others who will make more in one month than most people make in a whole year. Why is that?   My answer begins with the age-old chicken or egg question, “what comes first the chicken or the egg”? Personally I vote for, well never mind, each argument you or I make comes back to the same old conclusion - I have no clue and I don’t think many of us do either.

But one thing I do have a clue about and know for sure is that to make money online you must first have Passion for the company products and/or service of any Internet business from which you expect to make money.

Passion in this sense simply means that you’ve researched and like the company and products or services. It is then that you translate that like (or Passion) into the education, excitement and work that usually accompany Passion.

I will have to say that many online entrepreneurs are so good at what they do that they ignore passion because they can sell anything. But I’m concerned about those of you who are not so knowledgeable at working an online business successfully.

Now, I’m not trying to make anyone believe that Passion is the only thing necessary. Because to be successful you must also have a good website, good marketing, widespread advertising, company support, effective keywords, and etc.

Those things are often learned from the company you join - but sidestep Passion and you reduce your chances for success dramatically.   It therefore follows that, if you have no Passion for the company and the products and services provided by that company, again, you won’t attempt to do the work you are being taught.

Internet marketing work is typically not all that difficult or time consuming but it does take motivation caused by Passion to get you off and running with a sustained effort so that you won’t stumble.

You have a great resource in the Internet search engines to search about the Internet Marketing industry for business opportunities, USE IT!

Your research should uncover a company that you like and have confidence in. It should be solid, founded on great principles, and easy to understand with great products and services that are sell-able for which you can have Passion. If you don’t find it move on, You can find the right opportunity containing the attributes identified above.

Comments like, well, that one sounds good and the compensation plan is excellent so I guess I’ll start that business - does not sound like a decision based on anything near Passion.

And remember when you hear that an Internet “guru” does that, don’t be tempted, because as I said earlier they are experienced and can sell just about anything, without being Passionate about the company products and services.

Note: By the way it’s your goal to get to the point where you can sell about anything online. That end skill and goal is a worthy one indeed.   Remember, there are other steps you must make before you step into Internet Marketing but if you don’t first find the right company products and services to be passionate about, all of those other steps may just cause you a lot of frustration instead of bringing you great success.

Not being Passionate about a company and products and services that has market proof that it will sell is a pitfall you simply must avoid.   -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-   Maverick Money Makers is a private  society that will teach you how to build a six-figure a month business on the internet.   If you want to make money online,  join the society before it’s too late.    www.the-big-investments.com

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Author: Hillel Porath

What is Viral Marketing?

“Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.”  [Dr. Ralph F. Wilson]How can this be done? How can some small business create a domino effect where people are talking about them?

There is a well known computer store in Jerusalem where I have not seen them run any marketing campaign. It’s hard to find and when you get there you think you arrived at the wrong place.

What keeps them in business?

They have excellent customer service and this is how word gets around. They utilize their excellent customer service to get more business. This is how I heard of them.

This is just one example.

I will give you another example:

I know a business coach who is known all over the world for his expertise and knowledge. He is already making thousands and thousands of dollars of month from his information products.
Yet he still develops free products to give away! In his case he creates free information e-books.

Every time someone downloads his free e-book - in the long run…. A new customer is born. He creates a powerful buzz for himself – all over the world just from these information e-books.

I hope my point is clear. As you are launching your business - ask yourself this simple question – how can we get people to talk about us? At the end of the day - Word of mouth marketing - can save you lots of money.

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