Author: Michael John Arnold

When most of us think about aerial advertising, or plane banners, we often think about special occasions. Often, aerial billboards are proposing marriage or wishing someone a happy birthday on a milestone birthday.

Those conditions still exist as people seek new and different ways to surprise each other. It’s a fun and unique way to make someone else feel special. But these days, more and more businesses are using aerial advertising to get a message out. These days, it’s nearly 75 percent business advertising to only 25 percent personal ads. In the past, those numbers were nearly reversed.   Why?

Novelty t could be because as advertisers seek more ways to separate themselves from the competition, they seek more novel ways to advertise their business, their product or their service.   Let’s consider it this way. Imagine the average consumer heading to work on the train. He or she reads the newspaper each day and glances at the ads.

Because most ads are black and white, often those get overlooked completely in favor of the ads that are in color. But even then those only get a cursory glance.  They are often for the same products and services and the newspaper reader assumes that those ads are the same day after day so pays little attention.

But put that same consumer on Miami Beach during spring break or at summertime. He or she is resting in the sun, enjoying some rare rest and relaxation. Perhaps there’s some consideration to where to eat dinner later, or where to find a local T shirt shop in which to buy a souvenir T shirt.

When that flying banner appears overhead, this consumer sits up and pays attention. Literally. Often, people stand up and stare at the airplane banner until it’s out of sight or at the very least, they remove their hat and stare skyward as they read the plane banner as it flies overhead.

In this case, then, the novelty of the advertising method is what gets attention. The consumer, who is likely a bit jaded when it comes to advertising, has suddenly noticed an ad and paid attention.

This person has internalized the message they’ve been given and are much more likely to pay attention to it than they might a radio ad, a newspaper ad or even a television ad. In this case, unusual works.

Results    No company manager is going to spend their advertising dollar on something that won’t work. Instead, they are going to spend that dollar on something that brings results. While many forms of advertising can claim good success rates, airplane advertising can claim results that the others often can’t match.

Studies have shown that people pay attention to banner advertising. They will look at the banner as soon as it comes into the sky (or even before if they hear the plane on its way) and they will continue to watch the banner until it flies out of sight.

Advertising results have backed this up. When the state of Maine launched its state lottery, only 8 percent of the advertising budget was allotted to aerial advertising. A study looking at the impact of the media advertising discovered that more than 70 percent of respondents knew Maine was launching a new state lottery.

Although aerial advertising was given 8 percent of the budget, it accounted for 18 percent of the education among respondents. This was eclipsed only by billboard and radio advertising, but those mediums also received a much higher percentage of the advertising dollar.

End result? Aerial advertising works and that’s why, although individuals might still use a flying banner to send a message, or share feelings, it is business that knows the monetary benefit of using aerial advertising well.

Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York,  Arnold Aerial Advertising  provides nationwide service with affordable rates.

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Author: Michael John Arnold

The term “aerial advertising” might seem a bit foreign. Although most of us understand the concept of radio advertising, or even the term “print” advertising, aerial advertising might not be so clear.

In its shortened version, aerial advertising refers to any form of outdoor advertising where the ad message appears in the sky somewhere. It includes advertising found on blimps, banners pulled by airplanes or in skywriting.

Airplane advertising Airplane advertising (also called aerial advertising or, sometimes, beach advertising) is a medium through which thousands of people can be exposed to the ad at one time.

Airplane advertising refers to banner towing at the back of an airplane. These banners can be long and thin, or large and rectangular. They are often bright and colorful and carry simple, easy-to-read and easy-to-digest messages.

Aerial ads are usually targeted to specific groups at beaches during the summer and spring break and at sporting events. The benefit of airplane signs over other types of aerial advertising is the sheer novelty of the form and the attention it naturally gets when people see an airplane message down below.

Another advantage that many businesses see in airplane advertising is the value for the dollar. While advertisers might pay each time an ad is run on the radio or in the newspaper, with aerial advertising, the advertiser pays only once for the graphic art and the development of the banner. Each time the banner is flown, the company pays for the flight time, but not for each ad individually.

Skywriting    Like airplane advertising, skywriting is an ad or message that’s flown overhead, but that’s where the similarity ends. While airplane advertising uses aerial banners that are specially designed with custom artwork and special messages, skywriting is a much simpler (and yet also more difficult) process.

Skywriting involves the use of messages that are drawn or written in the sky by special smoke.   Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York,  Arnold Aerial Advertising  provides nationwide service with affordable rates.

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Author: Michael John Arnold

Choosing the right type of advertisement is finding the advertisement that gains the highest rate of exposure. Exposure is critical for everyone. Exposure equals sales and higher profits. To the business minded professional, this is “must” if they want to continue to stay in business and keep a strong financially sound company.

In the business world, advertising is a large expenditure. Usually the type of advertisement based upon the financial budget. Many choose the least expensive advertising without thinking of the exposure of the advertising. Inexpensive advertising limits high exposure. Price does not always mean it is the best deal. The quest is to find advertisement with high exposure for a reasonable fee.

There are various ways to advertise. The typical forms of advertisement are newspapers or magazines. Unless these items are purchased, the exposure is quite limited. The exposure of these items based on circulation and demands of subscribers. Not everyone reads the newspaper or the magazine where the advertisement is placed. Due to the ease of internet and on-line readers, the subscriptions have been drastically lowered over the years. Thus, advertising by newspapers or magazines is not as beneficial or profitable.

Billboards are another form of advertisement, yet the cost outweighs the actual benefit of the message being portrayed. The cost of billboard adverting is expensive. The exposure is limited to the area of the billboard. With the limited amount of exposure, the advertising on billboards is also not beneficial or profitable.

Ads placed on taxicabs or the sides of buses are another form of advertisement. This also is limited to the areas of the vehicles. Limiting the exposure of the advertisements gets lost due to the selected region of travel.

So what is the other option to obtain maximum exposure?   Aerial banner advertising.   Aerial banner advertising is a very advantageous. The aerial banner advertising has higher exposure than billboards, magazines, newspapers, buses, or taxicabs. It allows for a greater exposure to the information presented to the public. Based on the region selected, the exposure can reach vast numbers.

This option is more profitable based primarily on the simple fact of exposure.   The areas of chosen for the aerial banner advertisement to be displayed is selected by the individuals or business purchasing the service. The regions chosen can then be selected to achieve higher amounts of exposure.

This option for advertising means more profits and higher yields based on the public awareness of the products or services available. Since exposure is the key factor in advertising, this is very crucial.   The cost for aerial banner advertisement is based on numerous factors.

The costs are affordable as well as reasonable. Based on the amount of exposure, the costs of this means of advertising are well worth the investment. The cost of using aerial advertising, as well as the exposure, means it is far best the option used by serious minded people who want the most exposure for the best value.

To anyone who wants the best value for the advertising dollar, aerial banner advertising the only option.   Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York,  Arnold Aerial Advertising  provides nationwide service with affordable rates.

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Author: Michael John Arnold

You’ve seen them in the sky and read the text. You might have even bought the book, or visited the bar or drank the tea. You’ve been a customer of the banner ad. Ok, not a customer of the actual banner ad, per se, but you’ve seen the aerial ads and responded in some fashion.   And now you might be interested in turning your product or service into an airplane sign that gets attention, too. But you might not understand the process.

It begins with your idea. Let’s say you want to advertise your new energy drink. You think that you might place a small newspaper ad, but also decide that you want to get your message out to the masses and quickly. It’s summertime and you’ve thought that aerial advertising might be the right method to get the message out. So you make a call.

You will find in talking to the airplane advertising companies that you will pay a charge for the production of your banner. If you don’t have a graphic element already prepared, the company will work with you to develop one. You’ll pay for the development and production of the banner and for the flight time.

Where should you fly your banner? Since it’s summertime, you will likely choose a beach location since your energy drink might be welcome among beachgoers. The aerial advertising company will help you choose the best location for your flight, but it’s helpful for you to know that if they are flying over water, they can fly as low as 500 feet.

If you decide you want your banner flown over a concert location or a sporting event, the plane can fly at about 1,000 feet, but still low enough for the banner to be seen and read.   To get the most bang for your buck and this new exposure, you might consider setting up a stand near the beach or other location. You could provide free samples or special pricing on your energy drink.

If you fly over a beach location, you could entice the beachgoers - through the use of the airplane banner — with the promise of a refreshing energy drink. As they head to the snack bar or the restrooms, they will already have initial interest in your product.

Whether you arrive in person or not to back up your banner ad, your airplan banner has put your product into the minds of your potential customers. People who see banner ads remember them better than they remember other kinds of ads.

Because they watch these ads and focus on them longer than traditional advertising (in general, studies have shown that people watch banner ads for up to 20 seconds or until they are out of sight), the images and words they see and read are embedded in their minds.

Just because banner advertising is unique doesn’t mean you should over look its ability to make money for you. These banners are effective at getting the word out and that’s exactly what you need.   Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York,  Arnold Aerial Advertising  provides nationwide service with affordable rates.

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Author: Michael John Arnold

In business, it’s important to brand yourself. People respond to branding. They understand tag lines, and slogans. They remember them, retain them, and - best of all - spend money on them.   When you choose to use an airplane banner for advertising, you should learn how to brand your product.

There’s only so much space on an aerial banner to get your message across and a short period of time in which to get people to hear and see that message. Learning how to brand, then, is important.

Let’s look at some examples. When you see the words, “Got Milk?” you know immediately that it’s an ad for milk. When you see “Your world. Delivered” you have a good sense that you’re seeing an ad for AT & T.  Good branding can make a product’s ads. People attach that simple and short line to the product that’s being advertised and that branding sticks.

Can you immediately attach a product name to “Plop, plop, fizz, fizz — oh, what a relief it is”?   Using aerial advertising is a surprisingly good way to brand your product. You have many advantages in using the airplane banner, including:   It’s quick. The banner might fly over a crowd of people for less than a minute, but it’s enough time for people to read the banner and get the message.

It’s catchy. If you choose to brand yourself correctly, you can ensure that in that short period of time people see the banner, they recognize your brand.

It’s attention-getting. People pay attention to aerial banners. They begin looking at the sky when they hear the airplane and they continue to watch the banner until it leaves the area.

Unlike a more traditional print ad that people might look at for just a few seconds, at most (and that they might not be fully focused on), flying banners have the ability to get the attention of spectators and hold it long enough for them to remember what they have seen.It’s memorable. People retain what they see in aerial ads.

Studies have shown that a vast majority of people not only notice the airplane messages, but retain them for a good period of time, perhaps longer and more specifically than they might another kind of ad.   When you design your aerial ad, then, it’s important to think about your brand.

In just a few words and a relatively small space, you have the opportunity reach a large number of people who are spellbound not just by your ad, but what your company has to say and about what your product can do.

Spend some time thinking about branding before you have your plane banner made. With some effort, you can create a brand that people will respond to in a positive fashion.   Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York,  Arnold Aerial Advertising  provides nationwide service with affordable rates.

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Author: Michael John Arnold

Call it tough times, hard times, a recession, a depression. Call it depressing. Whatever you call it, the reality is that times are really difficult for most people right now. And business owners are no exception.   There’s a natural tendency to reign in the spending when times are tough. Business owners and executives might extend that reigning in advertising as well.

Why advertise when customers are scarce and aren’t spending money? One might consider that a valid argument until there’s consideration for the fact that there are many avenues for advertising that are good values for the dollar, that can provide a return on the investment. All it requires is a little innovative thought.

Aerial banners provide advertising that’s unique, interesting and affordable. People pay attention to aerial banners and they respond to them. While it’s true that things are difficult, you can alter the way you do your advertising. You’ll get that new customer, that repeat customer, that customer who will spend money.   How?   It’s all about how you design and promote your aerial ad.

Let’s say that you have previously relied on newspaper advertising, with an occasional radio ad thrown in for good measure. You run half-page ads in the newspaper every Wednesday and radio ads perhaps every few days. Until recently, it seemed to be effective, but now, not so much.   Let’s see how you can make aerial advertising work for you.

Since many of your customers have likely already seen your newspaper ads and heard the radio ads, they are perhaps already familiar with your product or service.

Design a simple banner ad (and use the expertise that the aerial advertising company can offer here) that highlights one aspect of your business. Perhaps you’re the well-known brewing company in town.

In your newspaper ads, you might highlight the well-known menu items or the live music on Friday nights. But banner ads require a more direct approach, so you instead design an ad that features a tall stein full of ale and just your tag line, whatever it might be, along with your restaurant name.Now, imagine that aerial banner flying over the beach on a hot July day.

Those beachgoers might not be reading the newspaper and they might be listening to iPods, not the radio. They have no idea that you are just around the corner. But as they sit on the beach and bake, they think about how good a cold glass of beer would sound later. And then your airplane sign appears. They pay attention, and they absorb what your banner tells them.

Suddenly, you have a new crew of visitors for beer and dinner that night.   Aerial advertising can work alone, but some studies have shown that it works better when used in conjunction with other kinds of advertising. Maybe, to save money, you get rid of the radio ads, but continue the newspaper ads.

Thanks to your ability to reach a huge number of people at once, you reduce the size of the newspaper ad, but continue to run it, perhaps offering a coupon or special deal.   And what have you created? A plan to increase revenue even in the midst of a recession. Well done, you.

Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York,  Arnold Aerial Advertising  provides nationwide service with affordable rates.

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