Author: Mike Spratt

The key to getting on traffic to your website is having your website on the front page of search engines. Studies show that surfers are notorious impatient and while they are highly motivated, they have a very short attention span. If their interest is not grabbed immediately by you, they will wander off to whatever topic shouts the loudest at them.

So how do you get high up the rankings? Well the first step is see where you sit right now. There are various services to check your page ranking and while you are there try a few of your competitors websites also. So where do you sit? Best in class? Midway? or Tailend Charlie? Store these results and check back often until you get a decent feeling for how you are perceived. If you are number 1 and stay there - congratulations. You are winning the a big share of business that comes via the web.

For everybody else you now have a target to beat. One very important element in Search Engine Rankings is the number and quality of the inbound links to your website. The more and better links you have the higher your page ranking.

So the second step is to look at your own inbound links and your top competitor. Check it out and take note of who is linking to your top competitor and not to you. Repeat this for all your competitors who have a higher Page ranking than you.

Now you have a readymade list of websites to contact to seek reciprocal links! Just send them an e-mail and ask for a link. What is the worst thing that can happen, they say no? Why do they link to your competitor and not to you? Perhaps you should seek links from their competitors? In other cases you will see that links are from directories who will all have a subscribe mechanism, which you can also use.

In this way you can start pushing yourself up the page rankings and getting to the top of the search engines. There are a few other tricks such as articles like this one, blogging, social book marking that will be the subject of future articles.

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