By Leonardo Wood

There are dozens of specific strategies that you could be implementing in your business to help you fight the recession. Here are 6 you might want to consider.

1 - Don’t give up when communicating with your leads or existing customers. People won’t usually buy from you the first time you contact them. These days it can take up to 10-20 points of contact before your customers buy from you. If you leave the enquiry or the quote on the shelf waiting for the calls to come in you will be leaving money on the table.

2 - Guarantees are crucial, especially in the current economic climate. If you offer a cast iron guarantee it is sure to help you get more sales. Most people will never ask for their money back.

3 - Try Google Pay Per Click advertising, (bidding to get high up on Google) it is quick and easy to set up and there is almost no wastage, people will not see your ad unless they search for your products/services, and it doesn’t cost you until someone clicks on your ad and visits your website.

4 - Don’t take too much notice of the depressing news, there is massive opportunity for businesses who are smart in the way they think about marketing and advertising. Most business owners cut back on as much advertising as possible, if you spend wisely in the right areas you will have a much better chance of getting the work that is still out there.

5 - Upsell at every opportunity - This is a great way of instantly boosting your profits. What other product/service or upgrade can you offer your customers at the very point they make a purchase.

6 - Increase the amount of communication you have with your existing customers. Everyone is looking around to save cash, if you are constantly emailing, phoning, mailing your customers they will be less likely to shop around. I takes a lot to get a new customer, do everything you can to keep them.

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