Author: MI SERVE

Below are the few points which I think must be kept in mind while designing a web site and few not. As “right to choose” is the fundamental right of each human being, so I will not suggest which are do’s and which one are don’ts. You decide on your own and comment me which one did you opt under do’s and don’ts.  •

Don’t over burden your web site, in order to provide every thing to your customer. Keep your web site thematic and product/service concerned. for visit to:- www.web-audios-plus.com If you have got many services or products then make a separate page for each one with their respective explanations. Make an index page in addition, so that the visitor can direct himself to his choice. •

Less is more. It’s not necessary that you fill each and every space by cramming about your product/ services. Sometime writing less and introducing some images which interpret your message can be wise and meaningful. Your visitor is smart; let him make sense guess about your product/service.

Add graphics to taste. You might have listen in any cookery show that always add salt to taste otherwise it will ruin your effort. A little less or more of salt can make your experience horrible. The same piece of advice goes with graphics.

You must be careful about adding graphics. Add graphics according to the need of the web site. In order to make your site jazzy and colorful you will end up in making it too heavy.  •

Make your user anxious not confused. Design your web site in a way that the visitor gets trapped into the cage of anxiety and clicks the next page to find out “what is next”. But be careful he must not get confused in your navigational structure.  •

Feed back is the success mantra The objective of web site is to interact with your customers and a successful communication process is a two way process, more visit to :-www.video-web-wizards.comso always try to keep your web site interactive. Ask the customers about their experiences while going through the site.

You can ask them to fill online feed back form with 5-6 questions and keep the questions light and meaningful so that they can enjoy answering them.  •  Compatibility does matter - Your site must be designed according to the compatibility to the popular browsers.

This depends upon the area or region where you are focusing your site promotion. If there is some local browser which is famous than globally used one then you must be conscious about the local browser too.

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Author: Daryl Campbell

With mass communication being achievable with just the click of a mouse, the internet has become the worldwide  marketplace. That is why most advertisers believe that viral marketing is the most effective way to get customers to buy your product.

As Tom Kinnear, executive director of the Zell Lurie Institute for Entrepreneurial Studies at the University of Michigan tells Forbes.com, “It [viral marketing] can be referred to as word-of-mouth on steroids.”

The movie Snakes on a Plane is a good example. While the film did not do so hot at the box office it got a huge amount of buzz when people started writing songs and creating videos based on the title.

When the media picked up on it, word of mouth for Snakes on a Plane took off like wildfire. This required no effort from the filmmakers after their initial advertising push. That is the essence of good viral marketing.

You may not have a movie studio or Samuel L. Jackson to help you out but there are ways you can adapt viral marketing to your internet business.

The Fun Page

If you are a serious marketer, and you do not have enough funding for a major advertisement, this is one of the best techniques that you can use. Make a page on your site with funny or interesting videos or images, or even create a mini game that is focused on your product.

Be sure to include a tell a friend link to ensure that your fun page gets circulated. Creativity is the key. If your fun page is cool enough, you can be sure that you will get more hits for to your website.

Kind of Weird

Remember the Subservient Chicken? Burger King created a webpage that contained a video camera with a command line below it. On the site, you just typed what you wanted the subservient chicken to do, and voila, the chicken did it. People were born curious. If you have some idea in your head, do it.

The Subservient Chicken became so popular that people forwarded the links to their friends, and all Burger King had to do was to maintain the website. The downside is this strategy might create bad publicity but as the old saying goes, bad publicity is still publicity.

Email Forward

Create a message with funny pictures or a video, and then send it to your friends or list of subscribers. If it is funny enough, you can be sure that this little message will reach a lot of people. Remember that the images or video should contain at least a brand logo or a website address.

The best thing that you can do here is to include your name on the video itself, like for example a guy wearing a t-shirt with your brand name on it, or a bunch of funny pictures dealing with your products.

Most forwarded e-mails are viral marketing strategies. In this technique, you can always be sure that your e-mails are going to be opened, because they came from the friends of the e-mail owner.

Free is Good

Most people search the internet with free  as one of their keywords. Free stuff can boost the popularity of your website. There are a lot of items out there that you can give out for free. Creating a downloadable Flash game is one of the most used today. But of course, you should make it interesting, and make the people think that without this free stuff on their desktop, they’re missing out a lot.

Viral marketing may not answer all of your promotional needs, but it will surely help you in creating a buzz. It is cheap, easy and very effective. What viral marketing does so brilliantly is fuel our irresistible urge to tell somebody about a good experience.  It is hard to find any advertising better than that.

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Author: Gen Wright

Successful article marketers have accepted the fact that article marketing is just one of the many functions that needs to be fulfilled in their online businesses.

As article marketing brings traffic, it’s probably one of the most important functions, and should rightly deserve more attention. Without traffic, nothing much happens on the Internet.

Knowing that it’s a job that needs to be done, experienced article marketers make plans to get it done, no matter what happens. The goal is to attract potential buyers. The more articles that are written and submitted,

the higher the chances of attracting more visitors to your site. But still, it takes time and effort to think of what to write for the articles, sit down and actually write out the articles, and then submit to the article directories.

Therefore, to prevent burning out from all the article writing, article marketers must have a sound plan on how to carry out these activities consistently. Without consistency, the article marketing efforts will eventually die down, mainly due to burn outs.

Also, if articles are not submitted regularly, traffic to the websites will be adversely affected. But for those who are able to keep up the pace and keep those articles produced and submitted, the rewards are great.

One of the best ways to avoid a burn out is to learn how to write fast. If the articles are produced quickly, it leaves the business owner more time to focus on other aspects of the business, such as product creation.

Also, writing should be a fun and pleasurable experience. If it takes too long to write just one article, chances are the writer is having some problems. And he or she will not enjoy the writing articles for long. So it’s important that if no ideas are coming, leave the writing for another day.

Until when you feel like you have something you want to write about, sit down and write. You’ll find that it’s much easier to complete an article, and it certainly takes less time.

Next, try to improve on your typing speed. The quickest way to improve your typing speed is to practice, practice, practice. Keep typing articles. There is no need to write your articles on paper. Type directly into your favorite word processor, and just let your thoughts and feelings flow.

Don’t worry too much about mistakes and just let your fingers do the work. If you find yourself stopping too often to think, you’re probably having some kind of mental block. Take a short break, and come back to the typing again later.

Finally, if you really want to write fast, choose topics that you are already very familiar with. When you write about topics that you love or are very familiar with, you find that you don’t have to spend time to do research.

Often, you don’t even have to think much because you already know so much about what you’re going to write about. So if you find yourself getting stumped along the way, try changing the topics and see if it helps.

These tips should help you write more articles with less time. Write and submit articles regularly, and after some time, you’ll find that you have no problems at all coming up with the next exciting topic to write.

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Author: 104inc.com

An internet marketing seminar can be your ticket to learning everything you need to get started making money online. If you are like the thousands of people who have been laid off or \”sacked\” recently as they say in the U.K., you should look to learning a skill that no one can take away from you now.   The internet is now a multi-billion dollar distribution channel.

You can learn skills today (I\’ll show you how and for free) that can provide a way for you to earn your living online or supplement your other income streams.   One thing that should become apparent to many of you is that it is very dangerous to put your trust in your company. It is wise to \”diversify\” and have access to multiple revenue streams.

For more detail go to:  free marketing tricks .An older gentleman told me once, and I believe that this is true. He said, \”You will never get to a point in life where you won\’t need additional income.\” This is true. Think about it.

Are you at a place in life, to where you do not need additional and ongoing income? No…Me neither. So that being the case, you can start learning online, right now this instance from marketing videos using free seminars that others have paid for but you can get in for free.

These videos were recorded during the seminars that other people have paid thousands just to attend.The sad but true part about this is that the majority of those that forked over money never really went home and took action on what they learned.   You won\’t have to do that here. They spent money on air fare, taxi cabs, hotel expenses, meals and of course the $3,700 entrance fee.

Now that is a lot of money to put out for a business that you don\’t even know if you\’ve got the knowledge to perform in. This is one way to get training and after you get going you may choose to do the same thing to. But for right now why not take advantage of the free seminars containing the experts teaching on internet marketing videos?

Affiliate marketing is a simple arrangement between the merchant and the affiliate. Think of this as the same thing in the offline world as \”word of mouth\” advertising. They say that word of mouth advertising is the best advertising in the world. Not just because it is free, but because it holds more credibility to the person receiving the recommendation.

You\’ve done this already. You are probably doing it right now. for more detail go to:  www.BuyatDiscounts.com/Marketing/DD_index.asp .Have you seen a good movie and told someone about it on Monday morning at work?

Sure we all have. Well that was WOM advertising at its best. You can do the same thing online and get paid for it everyday and a ton of people are getting paid even while they are sleeping. The wake up to see that someone, somewhere online has sent them money.

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Author: Lauren Mather

The Recession: The Changes that you need to make NOW It is proven that in times of hardship successful companies do not abandon their marketing strategies they  adapt  them. Here is a quick guide to the things you can implement to make sure your business lives to tell the recession tale.

v  Know your customer You need to understand how your customers are re-evaluating their circumstances. It is unlikely that anyone wants to talk about this matter, especially as they may be visiting your business to escape their woes, but you can still keep a record of customer’s purchase history which will indicate whether or not they seem to be cutting back.

You can then use this information to target those who seem to be watching their money with promotional offers. This will encourage them to maintain their loyalty to you and cut back in other areas. A Salon Management System like  Studio Tracker  can help you capture, organise and track client data which will aid you in this process.

v  Maintain marketing spend  This is not the time to cut marketing spend. It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.

There are, however, ways to market more cost effectively, perhaps by reducing your ad space or by sending out promotional SMS messages which reach customers cheaply, directly and quickly.  Studio Tracker  software has this function and texts are priced at 10 pence each.

v Adjust product portfolios Business owners must reforecast demand for both the treatments and products they sell. Multi-benefit products will weather the storm better than specialised products, but professionals must take the time to explain all the different features and benefits of each product or service.

v  Adjust pricing tactics  Customers will be shopping around for the best deals. You do not necessarily have to cut list prices but you may need to offer more temporary price promotions. Targeting promotions based on clients purchase history has proven to be more cost efficient than just sending out one standard campaign.

Studio Tracker  comes with a number of campaign templates already built into the system. In tough times, price cuts attract more consumer support than promotions such as sweepstakes and mail-in offers. It is worth noting that discounts below 15% are often ineffective.

v  Emphasise core values  Although these are understandably tough times for most businesses maintaining quality is key to survival. Businesses shouldn’t lose sight of their vision.

Managers need to take time to communicate with, and motivate, employees to ensure a good working atmosphere is maintained.

Studio Tracker is a salon management software package which allows you to store, track and communicate with customers in one easy-to-use integrated system.

Campaign templates are built into the system, which allow you to send out personalised messages, such as promotional offers, to customers via SMS.

It can show you the purchase history of your clients allowing you target promotional material more effectively, as well as making cross and up selling easier.

Studio Tracker monitors stock levels, enabling you to monitor sales and re-stock your bestselling products more quickly thus preventing lost sales.

Prices start from just £9 a week. Check out    www.studiotracker.co.uk    for your free 30 day trial or contact    lauren.mather@studiotracker.co.uk    for more info.

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Author: The Ultimate Account Guy

Most of the time advertising is looked at for the messaging and design. But matching the characters and the environment in the spot to the target audience is one of the most important aspects to a successful spot. This is something the Ultimate Account Guy looks at a lot. When this aspect is off, it leads to a feeling of something missing. It’s a nice finishing touch to complete the painting.

The Bisquick Shake n’Pour spot is a great example of matching the casting and set design to the target audience.

They resisted the urge to go with the gourmet kitchen with the six burner stove and stainless steel appliances that is so prevalent in many of the foreclosed houses these days. They resisted the urge to go with the primped and polished mom.

You know the one I’m talking about. The one that wakes up with perfect hair and make up fully done.   They selected an actress that if you saw walking down the street, would look like any other mom. She’s the happy, dutiful mom that is excited to be able to give her children a breakfast they’ll love and doesn’t have to worry about messing her Prada shoes.

The kitchen design is even better. This product is not going to be used by a lower income family because it costs a little more than the other mix. This product will not be used by a wealthy family because they do not make name brand pancakes from a plastic bottle. Who is going to use this product? Middle America. And that is exactly who this kitchen is patterned after.

The classic white sink, white counter tops and white stove reeks of flowing plains of Kansas, or the rolling hills of North Carolina.   All in all, I think this is a great spot. It’s not going to win any awards. But it does what advertising is supposed to do. It makes the consumer aware of the product and its benefits and it does a great job of it.       -The Ultimate Account Guy

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Author: 104inc.com

Advertising is so important for any business to survive . If you want people coming in your store then you have to advertise right?   As a small business owner, I am sure you are always looking for an inexpensive yet very effective way to attract customers and make more money.

Am I still right?   Well I just have one question. Why don’t you have a sidewalk or window sign? Sidewalk signs have been proven to increase walk ins and sales but yet you still haven’t bought one. Again I ask why?

A sidewalk sign can do things for you that radio and newspaper cannot. It can create impulse buys. And boy does every business owner love impulse buys. Why? Well because when people buy on impulse they always tend to spend more money.

If someone see’s your ad on the internet then they have to plan to come into your store. That’s not an impulse buy. That is a planned purchase so they probably already put in there mind how much they want to spend.

On the other hand, if someone sees a special offer being advertised on a sidewalk sign sitting out in front of your business and they stop and come it. That’s an impulse buy. That was not on their to do list.

Once they come in you can hit them with every great deal you have to offer and chances are they will take you up on it. Why? Because they are shopping on impulse.

When someone is shopping on impulse they haven’t had time to think. They just spend and that is good news for you.   That’s the kind of thing you can only get with a sidewalk sign. They are inexpensive and they work. You can’t wrong with that.

Now I know small business owners love to get great deals too. So Guess what? I have one for you. Visit  http://104icn.com  today and take advantage of the silver memebership free trial for 45 days. That’s over a $150 value just for visiting.  Think of all the great leads you will get for FREE.

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Author: Pino Tedesco

More and more webmasters have the recurring dilemma on how to increase the flow of traffic in the websites. During the past few years many methods that been developed to solve this predicament. While most of them would work there are those that would not make even a small impact.

One of the methods that have spawned many success stories in driving traffic into websites is viral marketing. Viral marketing makes use of the tendency of a person to share something to find informative, entertaining or amazing.

Many companies bank on this behavior to spread their products and increase the popularity of their company or their website. Viral marketing makes use of many mediums in enticing this behavior. It might be in the form of an interesting story, an addicting flash game, an amusing video and many others that may catch a person’s fancy.

This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilize. The benefit greatly overshadows the cost or efforts to initialize this marketing scheme. Any website would greatly benefit that viral marketing.

Tell A Friend Script

One of the easiest methods in viral marketing is using a tell a friend script. This is a simple programming script that you can attach to the programming of your website. Generally, tell a friends script are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members.

The basic concept of  a tell a friend script is a script wherein a person may input his name, e-mail address, the recipient’s e-mail address and send the media to the intended recipient much like an e-mail with an attachment.

As the recipient receives the e-mail he wouldn’t think of the mail as spam mail because he would see the sender’s name as someone he or she knows and trust.

Tell a friend script eliminates greatly the chances of being blocked because they use the information inputted by the sender. This allows for wider spreading of this marketing method. It can be quite sneaky but it is very effective.

With the e-mail sent and opened the sent media will either be read, viewed or played. Also along with the mail would be a brief description of the company or site that sponsors the media sent. This allows for the introduction of either the site, company name or its products. The along with it is another tell a friend script.

Then the process begins again. As more people use the tell a friend script, more and more people will know of the existence of the sponsoring company or site.

People who read the ads inside the mail who liked what they see would go and click on the link and visit the site. This drives traffic into the site resulting to great number of potential customers.

Tell A Friend Script Availability

A tell a friend script is very simple and does not require a complicated method of programming. In fact, you can copy paste a script and simply put it on an intended page. Finding one is even simpler. All you have to do is go to a search engine and type in the search box “tell a friend script” then press enter or click go.

In the search results page you will see many links that will direct you to a site where you can get a tell a friend script. It would just be a simple matter of looking and searching for the script and copying it to your intended web page.

With a tell a friend script viral marketing strategy you can drive traffic into your site which could potentially spell profits. This is a simple harmless script that offers great benefits for low cost paired with great creativity and foresight.

It is imperative that you have patience in using a tell a friend script. If your chosen media doesn’t get the mileage that is expected of it, it may take some time before it gets spread or shared. But surely many people will see your ads and there is great probability that they will visit your site increasing your traffic flow.

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Author: Anthony Mora

How many people do you know that react well to threats or ultimatums? The media is no different. When pitching the press, you are trying to position yourself as a media resource or an ally, and an ally does not issue threats.

You want the a href=“ http://anthonymora.com/media.html ”>media  to understand that you can help meet their needs by giving them interesting stories. You are not going to make your story more interesting to a newspaper editor or TV producer by threatening to take your story to his or her competitor.

If your story is hot or timely, and various media outlets are pursuing you, by all means, use that interest to your advantage. Inform the media outlets that there are others interested and that you need to make a decision as soon as possible. Try to negotiate the best coverage you can. But, even in that situation, you never want to threaten the media.

If you can convince the media that you have an interesting story that meets their needs and that you are an expert in the field, the media will feature you. Those are your primary objectives. You can threaten, scream, cry, and badger the media, but all you are going to do is alienate them. Plenty of people do these things every day. Of course, you’ll never see them in the media.

Copyright © Anthony Mora 2008
For further information visit:   www.AnthonyMora.com

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Author: 104inc.com

I grew up before microwave ovens, fax machines, cell phones and personal computers. I finally got a Mac in 1984. Ten years later, a cell phone. I started working a sales consultant for the Yellow Pages in 1980 and figured that they would be around forever. But look at us now. We are hooked on Google searches and Blackberries as our PDA’s. What a difference a generation has made.

So, do I or anyone else I know, still use the old printed directory?   Let’s step back a moment in time. I always considered the Yellow Page book the bible for the consumer searching for a local business, especially during an emergency. Suppose you go to the garage and the car won’t start. Where do you turn?

You can call your car dealer and discover they can’t get you any help unless you can tow it in. So you grab the YP book and find a mobile repair service that can come to you. Fast forward to today. Sure, you can sit in front of the computer and try a local Google search, but there are a few issues; Internet issues.

Do you have fast broadband and an always-on connection? When the merchant’s ad comes up on the computer screen, does it show only the name, address, and phone number like with lots of Internet listings?

At  www.104Inc.com , the large ads are filled with tons of information from your logo, maps, coupons, pictures and much more. Also, where do you write the relevant info you need? On the screen? At 104inc.com you can save it right to your favorites or even email it to yourself.

Also, how many listings can you see at one time on the web? When you visit 104inc.com you will see only 10 listings at a time with very user friendly search functions. That way, you can see all the choices.

Sometimes I even print out the ad to take it with me.   You see, the net has many advantages to the yellowpages. The book is always slower to access and probably has outdated information. You can even access 104inc.com from your cell phone.

That way I can find a towing service if I break down on the road. Try that on your Blackberry or iPhone. I still get the printed newspaper and some magazines. Yet I do massive amounts of research on the Internet. They are both useful tools for the consumer.

And if you are a business-person reading this article, I imagine you are wondering if your YP dollars should be going to the printed page or the net. I would have both. Refer you to the  www.104inc.com  website. The whole world is Internet savvy and has quick Internet speed.

If you still need to reduce your Yellow pages costs, let 104inc design an effective ad for less.  You can save 50-75% off your advertising budget and the best part is, you can use the 45 day free trial and never spend a single cent.  That’s over a $150 value! All this information could be found on their website, so don’t forget to visit them today.

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